Chris Widener on Developing a Lasting Impact In Business with Chris Guerriero

Chris Guerriero
Hey, I’m really looking forward to today’s episode because Chris Weidner is joining us. Now, Chris has authored 22 books that have been translated in 14 languages and sold millions of copies. And he’s been named one of the top speakers in the world. But here’s why that’s important. It’s because the lessons that he teaches are so impactful. I had Emily go into my Amazon account this morning before this, episodes started going live. And just to give me some numbers, and, and what she told me was that so far to this day, I bought 32 copies of his New York Times bestseller their Angel inside, and 24 copies of the 12 pillars, which by the way, I’ve got a copy right here on my desk. And I’ve given them to people on my team, because I know that those two books have profound impact on the people who read them. Now, I’m not really quite sure where you when I first met Chris, but I know we’ve got several friends in common right, two of which are no longer with us, Jim, Jim Rohn, who you co wrote multiple books with, and who I am just so grateful for having been able to share the stage and also share dinner with multiple times when he was still around. and Zig Ziglar. Zig amazing Dude, I used to go down and sit in his office and have these in depth conversations about the future with and he asked me to speak to his team several times, because I don’t know how many people out there know this about Zig. But every morning he would have these talks with his team, right. And they were short, they’re sweet. But he was a master at getting everybody else team focused before they started their day. And that was in Addison, Texas. Actually, I don’t know if he was in Madison. But that was when I used to fly down to Addison, which is where you and I both would go down and film or TV show. So I know, we have a lot of friends in common, most of whom are in the personal development field, because that’s pretty much where you and I spent many of our years in the beginning, right in personal development. My path kind of led me a bit more into the business area of scaling companies in my own portfolio investing in and advising a handful of other companies. And your path led you kind of in the leadership field, where you’re leading millions of people, for your books and your seminars, and being a source of knowledge on leadership, to so many of the top leaders in the world, right in religion, politics, business. However, both of us whether you listen to our podcasts or videos, pretty much anything, anytime you when I open up our mouths, it’s so evident that our background comes from personal development, right, where we’re all about developing ourselves, developing those around us developing relationships, which is so vital in business and also in our personal lives. But also one thing that I’m highly focused on. And what I really want to touch on with you today, which is developing a lasting impact, right, which is what your newest book is all about lasting impact. And so I want to spend time on that. But I also want to like go out into as many areas as we can to, to deliver some value on success, and on personal relationships, because you have such in depth knowledge on that. So Chris, welcome. I am so grateful that you’re spending time with us today.

Chris Widener
Thanks for having me on. It’s awesome. I really love connecting. And I think we did meet when we were in Addison both filming our shows. I think that’s when we first met, but probably through Kyle Wilson, who was the president of Jim Rohn International. And, yeah, way back to like, 2004 I think.

Chris Guerriero
I haven’t thought about Kyle in a long time.

Chris Widener
Yeah, He’s doing great now and plugging away got a lot of really cool things going on.

Chris Guerriero
Oh, yeah. Hey, so. So I guess let’s start with a lasting impact. But I want to start a little bit different, like who made maybe three? Who are the top like, I hate this question when people ask me who made the biggest impact on your life? Because it’s hard to narrow it down to just one person? Yeah, I did a video on this a while back and I couldn’t narrow it down. I think I did nine people. And that was that was as much as I can narrow it down to many of whom we both have in common right, Denis Waitley, and zig and Bob Proctor and all those dudes, but then narrow going all the way down to my father who had the greatest impact on me. So can you narrow it down to maybe three or four people who really have shaped your life and made a big lasting impact on you?

Chris Widener
Sure, yeah, the first would have to be my mother. But I will give a caveat to that. My mother, I believe posthumously I’ve diagnosed her as having borderline personality disorder, which meant that she was both the greatest thing in my life and the worst thing in my life. She would on one hand, I remember once when I was about 10 years old, she stood me in a bookstore and waved her hand and said of all these people have written books you could write a book too and which you know, jumping forward 45/50 years and having done that, but then she would also tell me what a horrible rotten human being I was in You know, people always say what’s the one thing you used to hear your mother say all the time, and I was I’m going to pull your arm off and beat you with the bloody end of it. So that’s kinds of one of my mother’s famous sayings. But But you know, really, she she had a profound impact on me in regard to believing that I could do anything. You know, they always joke about Jewish mothers, right? That’s why so many Jewish people go up to become so successful doctors, lawyers, whatever, it’s because their mother, their mother, you could do anything. You can be anything. I love you. You’re the best. You’re amazing, you know. And so my mother was a little bit like that, but then she just sort of counterbalance it make sure I didn’t get a big head. The second would be a guy named Sam Samuelson, who was a good old boy from from Montana. And he was my youth minister when I was in high school. Now you got to understand I never went to church like I never never ever went to church. And I was a crazy, crazy upbringing. 28 homes live in different schools. My dad died when I was four shipped off to live with relatives twice once in the fourth grade once in the ninth grade, started drugs in the sixth grade smoked opium for the first time in the eighth grade, made most of my money betting the horses that long acres horse track as well as scalping tickets outside Seahawks and mariners games. Little bit of a glimpse into my upbringing. One day, I spent the night at my my best pot smoking buddy’s house and it was a Saturday night that next morning his mother barged in at about eight in the morning to get up. We’re going to Sunday school and I’m like, What Sunday school like I literally had no clue what ends up long story short, there was this good old boy from from Helena, Montana. And he was exactly what I needed in two regards. Number one, he had size 11 cowboy boots, which is something I needed to experience because I had no male role models growing up. Secondly, he taught me about God and purpose and and that life is bigger than than you know that we were created with a purpose and life is bigger than we often think and how can we live that out. And the third I would say would be a guy named Dr. Don Douglas. And he was a professor of mine in college. And I went to college, like within a year of kind of getting my act together in high school. You know, I became a Christian and started you know, into that journey summer before my senior year of high school, and then decided to go to get a degree in youth ministry so I could help kids. And so I show up on the doorstep of this college, still very rough around the edges. But he saw some potential in me. And the potential he put me in charge of the skid road team at our college everybody in college was required to do some sort of ministry where some people did geriatrics and worked with the elderly, some people worked with, you know, children, I chose skid road ministry. So every Saturday night, we spent about four or five hours down on the streets of Seattle helping homeless people. And I was in charge of that team scheduling and scheduling the team. And to give me that kind of investment of belief in me, it spurred me on the fourth one, and then I’ll just do two more. The fourth one is guy named Mike Murphy. Mike was my first job out of college was in Mendham New Jersey. And I was a youth minister at a small little church in Mendham, and I also coached high school basketball, I coached the freshman team with another guy there and, and there was a guy in our church whose son was in my youth group, and he, at the time was the senior vice president of Mars candies, he eventually ended up the CEO of Mars candies, those of you don’t know Mars, it’s just a little $30 billion a year company. And, and I’ll never forget, when I left New Jersey to go start out on my own, he started sending me some money to help out. And I called him up after about the second time, I got a check from him. And I said, Hey, I appreciate this. But you know, what’s up, and I’ll never forget it. He said, I believe in you. And I just remember, I and I’ve written about that numerous times in my books, because I really realized over the course of my life, it was belief in me that, that, you know, to me, it was like, the wind in my sails. Right. And, and then the last person very similar was I had gone through a divorce was really at a low point, I’d lost a ton of money on a big real estate thing and, and decided to start getting back to dating and ended up dating this gal and, and on our, well, when we finally decided, you know, we were going to be exclusive. I said to her, I said, you know, you’re getting me at my lowest point, I just want you to know that you’re getting me at my lowest point. And she said, if this is your lowest point, I can’t imagine how high the high points will be. Oh my god and and I just was like, is this because the girl for me? And we got married June 9, June 18 2019, in Florence, Italy, and Denise has been my partner and my friend, my supporter, and and I guess if I just look at all those people, they were all people who believed in me, and, and so I think that’s one of the biggest ways now that I I can make an impact. And I challenge people who’ve already had success. And I know that people listen to your podcasts, very successful people. Never underestimate the power of your belief in somebody, even just telling them that you believe in them. Because oftentimes, as a young man, I looked at somebody who was already successful, I said, Well, if they’re successful, they must know what success is, they must know what life’s about. And they’re telling me I’ve got potential and that they believe in me, I must have something that I don’t see. And it was, it’s been profoundly powerful the power of other people’s belief in me.

Chris Guerriero
So, that’s a wonderful way, I mean, terrific stories, right. But such a powerful ending to that. Because one of the things that we do inside of our companies is we reward people in each one of my companies, for acknowledging others inside the company to let let it like making sure people inside the companies underneath them know that they believe in them. Also, when somebody comes in to our company, as a new employee, everybody gets a mentor for a minimum of three months, sometimes a year, depending on where they are. And they also get a mentor if they go into our leadership training program, you know, to, to grow in the company. So and, and all of that the essence of everything that we try to instill in people, is exactly what you just said, right? Making sure that people know, like, you’re going to go from here to here, even though you’ve never been here before. We believe in you. That’s why you’re part of this program inside of this company, like you earned your right to be here. And not only you may not even know that yet, but you earned your right for the next level. Yeah, yeah, that’s powerful stuff.

Chris Widener
Yeah. And and there was a book that I read a long time ago called the power of praising people. And, and it’s a whole book about what happens when you when you praise other people. And I read another book called The blessing, which I think every parent should read, it’s called the blessing. And it’s about how children look to their parents, and particularly their father, for this blessing, to know that they are loved to know that they’re approved of, and how that happens in in children’s lives. And it affects them when they grow up and their belief in themselves.

Chris Guerriero
Yeah, hey, I want to go back to the people who have who you consider. I don’t know, if you consider a mentor people who have who have made a blessing impact on you. One of the people who I mentioned earlier, when we were when I was just in showing you was Denis Waitley. I did this, I did this video where I talked about a bunch of my mentors. And and what was funny as I was brainstorming that was that I don’t know that any of these people actually mentored me with what they said. All of them mentored me by what they were doing in their own lives. And what I was noticing they were doing, like the biggest lessons that I learned from most of the people in my life, which I think what the reason why I’m saying this is not just because I want to say what’s happened in my life, but it’s something that I carry forward. And I think that it’s important for everybody to carry forward in the way they project because leading by example, so important, Dennis, like I remember Dennis Dennis and I were on stage. I forget where it was, I believe it was in Texas. I forget the event that that we were speaking at. But, but we were talking it might have been one of Vic’s events. Remember Vic Johnson?

Chris Widener
Yes, I’m still in touch with Vic.

Chris Guerriero
Please tell him I said hello. Next time. He was such an amazing dude. him and his wife, Lisa. Tremendous people. So so so Dennis, I remember, after we were done, we were in the in the, the area where everybody just wanted to hang out and talk with us, you know, outside the seminar room. He was crowded with people, I was crowded with people. He came over and he wants to say something to me. And when we were talking, people were coming up to take a picture with him or coming up and take a picture with me. And he would not take his eyes off of me. Like everything. Like when I was talking. He was mano focused on me the entire time. And then I watched him every once in a while while he was talking to other people. And everybody was trying to interrupt him in the person that he was speaking to. He never lost contact with the entire time. And I sat there thinking, wow, wow. Like, that’s, and I was like, somebody would come up and I would acknowledge them. And then I would keep talking to the person. But he wouldn’t. He just stayed so focused. And I thought that is such a powerful, powerful way to connect with people.

Chris Widener
Well, my favorite story about Dennis first time I ever met him, it was summer of 2002. And I was going to put on a big conference in this in the fall of 2002. And so I was friends with Kevin small who was the president of john Maxwell’s company. And Kevin said why don’t you come down here and watch us do our maximum impact seminar and and kind of see how it’s done. You can just hang out Oh, weekend and I said well put me to work. And he said, Oh, really? And I said, Yeah. And he said, okay, you’re in charge of Denis waitley for the weekend. So so I was in 2002. I was already 14 years into my speaking business. But, uh, but I was like, Okay, sure. And I brought my son with me. And so my son was born in 91 is 2002 series, 11 years old. And I made him read seeds of greatness before we went,

Chris Guerriero
Oh, yeah.

Chris Widener
And I said, Look, the guy that we’re going to go spend the weekend with wrote this book called seeds of greatness, I want you to I want you to, you know, read it and, and know it. So I’ll never forget, we’re driving him to driving Dennis to the speech that day. And Christopher is just peppering him with questions about the book. And we pulled up to the front of the hotel, right in the valet stand. And Christopher says, And what about, you know, XYZ? And I said, Christopher, Mr. waitley, has to go and he has to go give this speech and then I’ll never forget it. He said, No, no no, I want to answer all these questions. So he sat there for a few more minutes answering an 11 year olds questions about his book, seeds of greatness. Well, there were people. Now obviously, we weren’t dropping him off two minutes before the event, right. But he had plenty of time. But just the fact of how many people would have actually sat there and answered 11 year old boys questions, as opposed to saying, you know what, I’ll get back to you on that. And maybe we can talk later, you know, I’ve got more important things to do. And that’s the way Dennis always was, I’ve always found him to be that way.

Chris Guerriero
You know, I found a lot of the people inside of our circle and personal development are similar to that. Yeah, nearly as laser focused as dentists. But I know Bob Proctor who is a good friend, just was a wonderful mentor of mine when I was first getting started. And we’ve worked together several times in different capacities. Throughout the years. He he has always like he and I are text back and forth a minimum of a couple times a year. Now. In the beginning, we were texting back and forth for more than that, like he he consistently takes time out, to just connect. And and that that was even before he knew who the heck I was, when like I was in one of his programs, I forget what it was, it was called a cc program years ago, when I was struggling in my very first company. And and as part of that program, he gave his email address out and I would and I didn’t expect any anybody to get back in touch with me when I would email. I emailed him and he would personally reply to me. So anybody saw that program, he literally took time to reply to and it’s, it’s amazing. So I’ve always tried to bring that into anything that I’ve ever done, where when somebody, when somebody is part of anything that I do, even if it’s on social media, I try to log in on a regular basis. And when I can, obviously, I’ve got, you know, a handful of companies got 11 companies inside my portfolio. So it is a little bit daunting to then break away and go on social media. But I do still do that a couple times a week. And I reply to people because I want them to know that there’s a face at the back of this brand.

Chris Widener
Yeah. Well, I learned that from Mike Murphy at Mars. He told me one time that he never had no one at Mars, had an admin who answered their phone for them, why everybody answered their own phone. And so it’s funny, I still answer my own phone, and people will call and I’ll say hello. And they’re like, ah, is this great? And I’m like, yeah, this is Christian. They’re like, Oh, wow, I never expected you to answer the phone. And I just love that response. Right? Because it’s, you expect people to be one way and then they’re not. And I learned that from Mike, I don’t know that it’s right or wrong, you know, you know, black or white on whether or not you should or shouldn’t, but I always thought that was such a cool thing that he answered his own phone, even when he was CEO of a $30 billion. Your company. That’s crazy. And and everybody had access? Yeah.

Chris Guerriero
Yeah. So, I was trying to distill down the, what lasting impact means. And, and I’ve got some things that that are, you know, I’ve got like five principles in my life, the things that I believe, are the basis for happiness in my life. And also, as I look at them, it’s all about developing lasting impact also, right? I tell people all the time, life is all about developing experiences, for me, memories, growing something that I’m proud of developing a legacy and helping others to achieve in life, like that’s what makes me happy, and that’s what uses and Jazz’s me, but I tried to kind of distill it down more specifically as it relates to developing the lasting impact. And I and what I came up with was, knowing what you want to be remembered for. Right so that you could work, reverse engineer, whatever that is. And knowing the impact that you want to have on people like what do you what do you want to be remembered for? What what is it that what what kind of change or what kind of influenced why I want to have on people like what we’re talking about with some of our past mentors, and then leading by example. Yeah. So if you were to break it down, and really make it very, very simplistic, I know that I know there’s so much detail in your books. And by the way, I want you to answer that. But I want to tell people about your books for a second. I have. I have very few authors in my life, who I truly love the way they write. I mean, I love the ability to read something that gets stuck in the book, as opposed to reading I mean, I read, I read a lot of business books. And, and but I read a lot of books outside of business as well. It’s so so rare that you get somebody who actually gets you stuck in the book. 12 pillars, I think, is one of my favorite books out there. Angel inside. The reason why I don’t have a copy of angel inside right now on my desk, is because my copy I gave I lent to my father. Oh, because he’s he I just thought it would be profound. To to share that with him. He As matter of fact, this past weekend, I went to his house, he had his 90th birthday this weekend on Saturday. That’s awesome, amazing guy. He has, you know, made such an impact on me in my life. And I shared that book with him. I forget what it was a year ago. I still haven’t gotten it back. So maybe I should pick that up. But so yeah, no

Chris Widener
I love that book. That’s my that’s my favorite book I’ve ever written. lasting impact is my first nonfiction book. Most of my books or stories, obviously parables and stories. But prior it would you’d have to go before Angel inside 2003 to find a book nonfiction that I’ve written. And so I wait this way. Oh, yeah. Oh, boy.
Chris Guerriero
It’s nonfiction?

Chris Widener
Well, yeah, well, I got sued for that.

Chris Guerriero
I won’t Show that won’t put that up,

Chris Widener
That’s how long ago you bought? No, paradigmatically here, I get this audio program called secrets of influence. And out of the blue after two years, Kyle, and I get a cease and desist from like a 75 year old woman who’s never used the trademark. And she demanded, like a quarter of a million dollars. Wow. Like, what, that’s why we changed it to winning with influence. And then the book was called the art of influence. But no, that’s crazy, but no lasting impact. lasting impact is nonfiction. And, and to your question, you know, how do you how do you do that? I think it’s really simple. You said make it as simple as possible. It’s as simple as possible. begin with the end in mind, which is the Old Seven Habits of Highly Effective People, one of them and ask yourself, what a legacy to be. Do I want to be known for loving, being loving, then love people today? You want to be known as being generous, then be generous today? Do you want to be known for being physically fit, then go get fit today go work out today, like whatever you want to be known for? You have to start doing it today. Because your short term task multiplied by time equal your long term accomplishments, right? And so, you know, like, I’ve always thought if I was a cartoonist, I always wanted to do a cartoon of a man sitting in an easy chair. And he’s reading a book and his son is standing next to him going Dad, can we please go out and play baseball, and he’s got a glove and a ball in his hand. And his dad says, No, son, I’m learning how to be a good father. And the title of the book is how to be a good father. Right. And I always just thought that would be because there’s so many people like that, like, I’m gonna read a book about how to be a good father, no, put the book down and go play catch with your kid. That’s how to be a good father. So. So I just think that whatever you want to be known for what you want to be your lasting impact, start doing it today. Because over the course of whether you have a year left in your life, or 30 years left in your life, that’s going to add up and become that legacy.

Chris Guerriero
So you and I are both entrepreneurs. How do you want to be? What do you want to be known for, as I mean, in by the way, I’m asking you that as an entrepreneur, right, so you’re speaking to our audience right now who are entrepreneurs. So but I’m not asking you how you want to be known in your company.

Chris Widener
Right,

Chris Guerriero
I’m not asking, I’m asking you, in general, like give me at all, what are you working for to be known as,

Chris Widener
I just want to be known for having made people’s lives better, you know, because we all just pass through this? Well, I mean, think about it, just a giant revolving door, right?And I mean, giant, the entire world is coming in, and some of them go around 30 or 40 times and then they exit. And now you go in and now you’re always in this revolving door with a bunch of people as the world spins around, but you’ve got people spinning out all the time. And so I might get three laps around and then out and those three laps, I want to make sure that everybody that was on that with me, is better want to challenge them. Sometimes you need to get people’s face in order to make their life better. I want to encourage them sometimes you just need to tell them it’s gonna be okay. And to keep plugging away. And, you know, through my writing the books, I think that that’s a general theme is that people can choose what they want. Want to do, they can be what they want to be, they can live the kind of life they want to live. And I’m there to sort of route them on just like I had a lot of people rooting me on. My start was not a good start in life. And I, I could have ended up in some very different circumstances. And so that’s what I really want is I want people to say, he made my life better, you know, 10 years after I’m dead. I want somebody to go, Oh, I just picked up this book. And you know, Angel insights. Oh, I read that book. 20 years ago, changed my life. I love that guy. That’s, that’s what I want to be remembered as?

Chris Guerriero
Yeah , well I think you will, you’ve got that, obviously, in many of the people inside of my companies, because they’ve got many of you’ve got at least two of your books.

Chris Widener
Oh, Thank you I appreciate that.

Chris Guerriero
Oh, my God, I appreciate it more than far more, trust me in the changes that,

Chris Widener
I get the angel upside down as a movie, I’ve got a guy who’s really interested, he has been for a long time. And then he emailed me like three weeks before COVID hit. And he said, I’ve just been hired to be the president of a Japanese film company here in Beverly Hills. And I want my first project to be the angel inside and bam, everything yet they shut down. And so we’re just picking up steam again with him.

Chris Guerriero
Oh, yeah, listen to everything come, everything is coming back. Yeah. And that is amazingly needed after COVID. So I think, I think that’ll be a wonderful way for him to get his foot in the door and put out, you know, push forward, hey, as an entrepreneur, I have always tried to put my kids first. But also, I put them first in a way that, you know, I try to instill in them that their dad has a responsibility to all those who work for me, and to all of our customers or clients. You know, I want them to understand that the same values we live by as a family, are the same values that we live by as a company. So as an entrepreneur, how did you handle fatherhood? Because I know your kids are a little bit older now. So So what I’d love for you to speak about how, as a father, you didn’t lose that connection with your kids while you grew your businesses?

Chris Widener
Yeah, well, the first thing I did is I limited my schedule. I know a lot of speakers that will do 150, 200 days a year on the road. And I think the most speeches I ever did a year was 70. And, and I didn’t stay very long in in those places when I went because, you know, 70, let’s call it a day and a half for each one, right? So you’re already on the road, over 100 days a year, if I just stayed an extra day to see the sights and every one of those places, I’d have been 180 days a year on the road, six months a year on the road, and I just didn’t want to do it, I wanted to be at home and be involved in my kids and coach their sports. And I think there’s sort of two sides of the pendulum, neither of which is right, you know, raise yourself, I’m going to go build my empire. That’s one side of the pendulum. And the other side of the pendulum is is everything has to revolve around my children. And the children are the center of my universe. And, and I think that we need to find a balance, because as you mentioned, you’re being a good father, by showing your children what it means to be a good worker, a good boss, a good employer. And that is just as much a part of their character development and their life development as sitting there reading them a book. And so I think that there’s a balance, there’s times we’re with them. And when we’re with them, we’re fully present. And then there’s times where we’re telling them there’s an important part of life. And I would say that that includes taking their mother out for dinner, we’re getting a babysitter, we don’t want to stay on my baby, too bad. Your mom’s important to me, and we’re going out by ourselves. Because when you turn 21, you’re out of the house, it’s gonna be your mother and me. So we need to make this you know, keep going right. And I think the other is your friends. There needs to be poker nights and bowling nights and things like that, because I think we need to show our children that, that, that it’s good to go and be with our guy friends. And if you’re a gal to go, if you’re women, I’m sure there’s women listening to tell your husbands and your kids. It’s time for some mom time I’m going with my sisters or my girlfriends, and we’re going to go off to a spa weekend for three or four days. Hubby, you’re in charge of taking care of the kids. Because that says relationships are important. And it teaches your children to have friendships. And so I think we need to live our life and just demonstrate what a well balanced life looks like.

Chris Guerriero
Yeah, I listen leading by example. It’s tremendous. We so so I love that last part where friends, you’re with friends. You know, I always try to make it so that the friends would always come over.

Chris Widener
Yeah, I always hosted Poker Night at my house.

Chris Guerriero
Yeah, well, if I did it very specifically, because I wanted them to grow up and want their friends to always come over to their place.

Chris Widener
Yeah. Oh, interesting.

Chris Guerriero
So important, because when friends are coming over here, like when they come over to our house, I could meet their friends and I could and I could throw the right food in front of them and and and there could be some values inside. The house that everybody’s living by, as opposed to my kids always leaving the house to go to somebody else’s house. I didn’t. I didn’t want that to be the case. So I tried to live by example with that. But also, you know, I don’t know that there’s a lesson for everybody in this. But you know, you talk about traveling around and speaking, I was doing at 1.4 to seven gigs a month, and it will and all over the globe, right. These weren’t like going to going to California or going to Connecticut, it was going to Australia, New Zealand, Asia going everywhere. So it was a day there a day back that kind of stuff. And I never once stayed with all the other speakers to travel around. We’ve been I’ve been to such a meet literally around the globe, dozens of times, amazingly beautiful places. Everybody else who was speaking at any event that I was speaking at always said, Hey, come and see the blue forest with us. Come, you can’t go to Malaysia without going to the Twin Towers Bob. Bob used to tell me all the time, the Malaysian people are wonderful, you have to go here, here, here, here. And but I never ever traveled because I always when I was done on stage, I get the soonest flight back. And I’d be back with my kids.

Chris Widener
I did Seattle to Singapore gave a speech and back to my front door in Seattle in 72 hours, months.

Chris Guerriero
Oh my god.

Chris Widener
And then I spent like four days in bed because.

Chris Guerriero
I was just gonna say, Yeah, but you’re in the same house as with your kids. So that’s important that they saw that. So I remember the last the last the I stopped all that when Thanksgiving Day happened one year, and I was sitting at the table with my family. And the car pulled up to my front door as I was shoveling turkey into my mouth for Thanksgiving dinner. To get out to go to to go to Asia, to get onto a plane to go to Asia for an event. And, and it was a big important event. You know, we as a family, we talked about it beforehand to make sure that everybody understood. And we all voted on should daddy take this event or should we or should I not? I went out. And from the from the airport lounge I was sitting there. And I texted to the house. I said this is my last one. I’m not doing this again. Yeah, kids are too old. Now they realize that he’s out of the house. It takes him a takes him a day to warm up to me when I get back. This is not the way this is not what this model was built for. I’m done. So I will still and to that point, instead of doing 47 gigs a month. I average four to five a year now. So you know quite that amount during COVID.

Chris Widener
Now Yeah, exactly, exactly. You know, I’ll tell you a story about the other reason you invite your friends over. If you have successful friends, I’ll tell you an interesting story happened to my son, he was applying for a job at a 300 store mattress company. He was 21 years old, he’s gonna go sell mattresses. And he walks in. And for some reason the owner of the company was in town that day. So he said I want to sit in on the interviews. So they had the state Washington state manager, the owner of the company, and then the regional manager. And they were asking him all these questions. And at the end, they said, he said, Christopher, if you hit 50% of your goals, you’ll make 50,000 a year if you make 80% of your goals, you make $80,000 a year if you hit 100% of your goals, you make $100,000 a year. If you do 120% of your goals you make $120,000 a year, which one you see yourself as and the CEO asked him this question. The guy owns 300 stores what he’s finally sold in the Mattress Firm. But he asked Chris for that question. And Christopher laughed at him. And the guy was offended. And Christopher could tell that he was offended. And Christopher went, Oh, is that a serious question? And the see he goes, Yeah, it’s a serious question. And he goes, Oh, 120% goal. And then he leaned forward, he goes, does anybody answer anything other than that? And the CEO did that exact same laugh. He laughed. And at the end of the interview, they said, Okay, we’ll let you know, in two weeks, or 10 minutes later, he’s driving down the road, he gets phone call with the regional manager. He said, The owner of the company loved your answer so much, you’re hired. He went on to become the number one salesman in that company. Then they made him a store manager. He was like the number two store manager in the company. And he got home and he said, Dad, why would anybody answer anything other than that? And I told him, I said, you know, you’re you’re pretty lucky that you’ve grown up in an affluent home, where my friends and I’m always I’ve always had a life goal to be the poorest person in my friend group. I want to be the dumbest guy in my friend group and the poorest guy in my friend group, because then it means I’m hanging around with better people, right? And I said, you know, you’ve you’ve my friends are CEOs of professional baseball teams and guys that ran for governor and wildly successful real estate investors. And I said, so your world was always at a higher level. Because when my friends would come over, they’d say, Oh, I just bought a new apartment complex for $30 million, or Oh, I just, you know, did whatever and I said, there are Some people that will go into apply for that job who literally do not know anyone who makes $75,000 a year. Yeah. And so I think that’s another thing we can do by surrounding our children with really good people by inviting them into our home. So our children can see them and interact with them. And it raises our children to a higher level and raises their mindset to a higher level.

Chris Guerriero
Hey, I heard I got to make a wide right turn here. Same exact subject that you’re talking about right now, but a different child. I heard you tell a story one time.

Chris Widener
I already know what story you’re gonna ask about.

Chris Guerriero
It’s the barista story.

Chris Widener
Yeah. My daughter, Hannah,

Chris Guerriero
You have to tell it, man.

Chris Widener
So Hannah was 14. And Hannah. Hannah now lives in. She lives in Okinawa with her Navy husband. And she’s always had this business acumen. And I always tried to encourage it in her. And she just decided she didn’t want to go into business or anything like that. She’s a mom to great kids. And, but when she was 14 years old, she got a job as a barista. Yeah. And at a little, I think they own two stores. It wasn’t a Starbucks or anything like that. And she, you know, she would come home, and I think they made eight bucks an hour or something like that. So she’d worked four or five hours, and she’d come home. And at first she had like $20 tips or something like that. Then we’d go to $40 a day in tips. And eventually, it was like, $75 a day and tips. And so I finally just called her into my office. And I’m like, you know, you’re just selling coffee up there, right? And she said, Oh, yeah, Dad, I finally figured people out. I’m like, Oh, well, it took you to 14, which is a little slow. But all right. Dalai Lama Tell me what’s the secret to life? And she said, People love to talk about themselves. And I’m like, I don’t get it. Like, how does that equate to, you know, tripling your tips in three months? And she said, Well, I used to not talk to anybody at all, when they would order their coffee, I just make their coffee and hand it to them. And she said, then I realized they like to talk about themselves. So all I do now for two or three minutes while I’m making their laundry is just ask them questions about themselves. I see you come in here all the time. Where do you work? What kind of college degree did you have to have? How long have you worked there? What do you do on a day to day basis? I see you’re wearing a wedding ring? Are you married? What’s your wife do? Well, you know, how Where did she go to college? What about your kids Tony and Susie? And you know, blah, blah, blah? How was Tony’s I was Tony’s t ball game. How was Susie’s gymnastics event. And she said now, it used to be they’d Hand me they’d have me my money, the money, I give them the change and some of the change when in the tip jar. But now they give me their money. I give them the change. And all of the money goes in the tip jar. And so she really realized that at a psychologically subconscious level, people tripled the amount of money they tipped her when she started asking them questions. And it always reminds me of the old you know, a Dale Carnegie How to Win Friends and Influence People. What’s the sweetest sound on anybody’s ear? It’s their own name. Well, similarly, what’s people’s most important topic? It’s themselves. And Hannah just gave them a chance to talk about themselves. And, and literally at a subconscious level. People tipped three times as much when she started doing that.

Chris Guerriero
Amazing, though, it’s amazing what we learn from our children.

Chris Widener
Yeah, crazy. Yeah, she’s, she’s a really gregarious gal and has always done well.

Chris Guerriero
That’s amazing. That’s amazing. Hey, so I want to I want to do I want to, I want to go into three topics, all of which you are, like, deeply rooted in success, influence and legacy, right. So and I think this is all I think this is the what is it? The the way an entrepreneur matures, right, we go into business, mostly, and we’re looking and our definition of success is what the amount of sales we can make. And then it grows and matures. And it goes into how many people can we touch? And it you know, with our business or with our message or with our brand or whatever? And then what kind of a what kind of change? Can we make So, so success? I want to talk about influence how we influence in a positive way the people are our employees, our vendors, are independent contractors, our partners, how do we how do we live by example, right? You know, one guy that we know, summed it up in one sentence, which I live by, and I have been saying, I stole from him, I give him credit every single time. But Bob Proctor says leave people with the impression of increase. And I believe that is the most important thing that you can do in business always. Yeah. But success influence. And then what do I do? Like what am I doing this for? Where do I What am I building as a reputation in wealth in everything right? So that’s, that’s where a lot of people in their 50s and 60s are with business when they’re starting out and they got all the extra testosterone, whether they’re a man or a woman. That’s a good analogy. I’m putting my head down. I push through every single obstacle and right. So we’ve got to just gonna leave it to you.

Chris Widener
So success, let’s just go through all three success, there’s two things that I’ve been talking a lot about, and they’re included in my new book and there’s great stories about it as well. I think people who become successful. There’s two key things I’ve been focusing in on a lot in the last year in particular. But the first is opportunities being prepared to take advantage of opportunities, and I’ll tell you an interesting story about a kid named Kedon Slovis, and those of you who are college football fans you know the name Kedon Slovis Keating was the high school quarterback of the football team, where my daughters went to school here in Scottsdale. And he had signed a deal to go to USC on a full ride before his junior year of college, so I watched him play or have high school I watched you play his junior year senior year, and then he went off to college, and he came in fourth string quarterback at USC. And by the end of spring practice he was second string quarterback. And on the first game of the 2019 year, the starting quarterback snapped his ACL and out walks onto the field, a true freshman non redshirt who’d never taken a snap in college yet. And he walks out onto the field. Long story short, he went on to break, almost every USC record for freshmen quarterbacks he broke a numerous records for all quarterbacks he’s the only USC quarterback to ever throw over 500 yards in a game 295 yards and a quarter four touchdowns in a quarter, he was named freshmen PAC 12 Offensive Player of the Year, and basically just went on and in the middle of his run up like the third or fourth game that he was playing what was patently obvious that this new superstar had stepped onto the field. A reporter asked him. Was it hard for you or difficult for you to make the transition from high school to college and he said no actually College is a lot easier than high school. And you know, the sports reporting like, Oh, who’s this arrogant young guy, blah blah blah, and Keaton is a young. He’s a humble kid he reminds me actually a lot of Peyton Manning, we’ve known him for years he’s been to the house for barbecues, he’s a good kid. And he realized, oh I think this guy could be wrong. So he says, he looks good, he says, Do you know who my high school quarterback coach was. And the guy says Know Who, and he says, Kurt Warner, Kurt Warner Hall of Fame NFL quarterback. Super Bowl winning champion Super Bowl MVP champion was the quarterback coach now the head coach quarterback coach, because his son had been at Desert Mountain earlier. And when his son graduated he saw some potential in Kedon so he stuck around for two more years. And, and so Keaton said, I was running a pro style offence in high school, so I actually it was a step back, and it I think the lesson is really amazing because Kedon was a three star recruit. And the other guys on that football team the quarterbacks were all five star recruits. But the one thing Teton had that those five star recruits didn’t have was when he walked to the line of scrimmage. He saw everything. It’s like the matrix right it’s like all the things just disappeared for him because he’d already been doing it for two or three years, so he was prepared. So the story is really less about Kedon, and more about Kurt and how Kurk prepared him to just see things that a whole other level that it was almost like stepping back in time instead of stepping forward so I love that story about people who are successful have to be prepared. When, when, when the coach says put your helmet on this guy’s out, you got to be able to get in the game, so when you’re presented with an opportunity for an investment or a new market or any of these kinds of things are you already prepared, not to get prepared when the opportunity arrives, but to be prepared when the opportunity arrives and I think the other thing that I, that I’m really talking a lot about now because of all the circumstances in the world. It’s also another football analogy so if you like football, you’ll like this one too but I’m really good friends with a guy named Andre Wadsworth and those of you who are NFL fans you might remember the name Andre Wadsworth, he graduated in Florida, high school small little Christian college or Christian high school, but he was big and he, so he went to Florida. Florida State, And a part of the University of Florida, and he said, I want to I want a scholarship and they said yeah you’re not good enough, you went to a small high school but I’ll let you walk on. So Bobby Bowden let him walk on. And again, long story short, he went from walking on to becoming the third player drafted in the NFL Draft. He is combine at his combine when he worked out for the pros, Andre was six foot five, 265 ran a 465 40, and the most impressive stat was he had a 39 inch vertical jump. He was like being hit by the steaming locomotive. And so the first pick was Peyton Manning second pick was Ryan leaf of Washington State, and the third pick was Andre Wadsworth, long story short, Andre had 15 knee surgeries in the first three years of pro football and washed out. So the book and the title of my chapter, my book is called plot twist, what to do when what you thought was going to happen, doesn’t happen. And so Andre was a very strong Christian, he said well I’m going to start a Bible study for professional athletes, well within a couple years he had 150 of all the Phoenix professional athletes, football players baseball players hockey players basketball players like 150 players and their families, all coming to this little Bible study that he set up. So he says, Well, maybe we should start a church. So they started a church where Andre is not a preacher so they hired a preacher, and Andre is like the Associate Executive pastor, again, long story short, he is now one of the 10 fastest growing churches in America, and the name of the church is impact church which I always thought was cool with the name of the lasting impact. So being able to handle plot twists and in the last year has shown a lot of plot twists you know you’re a restaurant owner plot twist. Now you can only have 25% of the people right, you’re up. You got a big office with 400 people in it plot twist. Now they’re all working from home. How do you handle the plot twists in life, because those are the things not being prepared for opportunity will stop you in place and not being able to make that that plot twist and make changes will leave you stranded. So I think that those are two really big ones that I think people are going to have to really be thinking a lot about now as they navigate success, because there’s going to be tremendous opportunities, and, and there’s going to be tremendous progress. My son is a good example he owns a digital giving company for churches. Think he’s processing about $600,000 a month now it’s a little startup that he that he did. Well he quadrupled the amount that he was processing, when COVID hit. It was a plot twist that presented an opportunity. And so now all of a sudden churches don’t have people coming into to donate. So the church has started to pay for the mortgage and pay for the lights and pay for the staff salaries. So there was this big shift and he was prepared for it with his technology, and quadrupled the amount of money that he was processing so I think we just always have to be aware of what the opportunities are, especially those presented by these big plot twist.

Chris Guerriero
Hey, I’m gonna interrupt you real quick. I know you’ve got more to talk about when we go to influence and legacy, but, but I think it’s important that we, we take just a step back and we talked about your son for a second because wonderful businessman, right, gets wherever he believes he gets that the foundation of that comes from his father. Right, so it was because you were leading from example, now he’s got this amazing thing. And now with this platform that he went through right now he’s looking for funding for his company, right, and he’s got, he went out there, he’s got some amazing mentors which you helped to hook them up with. Yeah, and, and he’s got a tremendous deck for investing, he’s got to have what’s, what is he looking for right now, how much are you looking for?

Chris Widener
A minimum of 502 million would be about the sweet spot for about 25% of the company. Fully profitable. He’s in the money. And he’s kind of like a cigarette racer, you know, just sitting there in the water, he needs the fuel writing we refuel that engine he can get blown and gone again. So, but they they’re, they’re positive cash flow after just two years, and doing a great job.

Chris Guerriero
so a company. It’s rare that a company comes to us and our venture capital firm who is already highly profitable, like you’ve told me about his profit, he’s not just a couple bucks profit he’s doing, but he’s doing well, and he’s got a track record of growth. Yeah, and then COVID hit and a hockey stick up right. He’s not great for our, he’s not a perfect fit for our venture capital firm because we’re because we would want to invest even more money in there and I don’t know that that would be good for, for him right now but for anybody who you know who wants to go in for 500 to $2 million. This is a tremendous, this is tremendous, right, it is like it is the wet dream of most investors, go..

Chris Widener
And listen to this I told you before we got started, the industry leader who he used to be the number one salesman for many took as your offers non compete started the company, the industry leader has 3% market share. So there’s 300,000 churches in America. They have 9000 churches that’s 3% market share. They went public on the Australian exchange and they are worth $1.5 billion, with 3% market share. That’s the valuation that’s being placed on these digital giving tools because currently out of the 120 $5 billion in that are donated to churches in America every year. 88% is still done by check the check in cash. So there’s, there’s 88% of that market which is about $100 billion, still waiting to be captured.

Chris Widener
It’s an insanely huge market, that I think even people who have no interest in spirituality or anything are like, I like money, so maybe this is the way to go.

Chris Guerriero
Yeah, I would like. This is totally off topic but there’s no way I could talk about investing without saying something about this. Yeah, somewhere, after this podcast, we’re gonna, have to talk about sharing that deck so that I could share it with someone.

Chris Widener
Absolutely, yeah.

Chris Guerriero
But, okay so let’s keep going. influence and legacy.

Chris Widener
So influence to me you know it’s the ability to change other people’s thoughts, beliefs and actions, and we’re all influencing people it’s just a matter of whether we’re influencing them poorly or influencing them effectively. And in my speeches and in the book The Art of influence I really talked about four different things, the ability to create trust, respect, admiration and loyalty, how do you get trust, respect, admiration and loyalty from people you lead and sell to trust comes from integrity, we always have to be looking at ourselves and how well we’re living our lives, are we operating out of a single set of morals, ethics and values that allows people to trust us. Admiration comes from being optimistic because tough times you’re going to hit and optimistic leaders pull people through those tough times. And people admire them. You know we always see people going through really tough times and they still seem to have a great attitude and what does it instil in US admiration for them. You know, I remember I had a friend of mine, his wife got cancer. And she made it through thankfully but she ended up having to you know get rid of all her hair she lost all her hair and she says one day she says you know the best thing about cancer. Is there a good thing about cancer. She goes, I get to wear different wigs, every single day, I’m a brunette one day I’m a redhead one day I’m a blonde Monday I got long hair one day curly hair one day short and one day, I love it. And I’m like, how do you get to be like that. How do you get to be so positive that you can. It’s like the little girl, She’s a big pile of horse manure and she’s dancing around jumping around her birthday party like why are you dancing around but the, the horsemen Ooh and she says, I got to be a pony here somewhere, right, you know, he’s like looking for the pony. I think that really is true we really develop admiration from people when we, when we’re optimistic leaders. The third one is service, we gain loyalty from people by serving them by placing their interests more important than our own. You know I always love Zig Ziglar, in fact, when you said a quote earlier on, he quoted my brother I thought maybe you were going to quote the six most famous quote that that quote that says you can have anything you want in life, if you’re just helping people get what they want out of life and so I think that’s important to gain loyalty and then the last one is respect. How do you gain people’s respect you gain people’s respect to excellence by being the absolute best that you can, spiritually, mentally, emotionally, physically, relationally financially, how do you raise that level to a standard of excellence, so that people say, I want to do business with that guy. I want to know that woman and what makes her tick. How do you live your life in that way to gain that trust, respect, admiration and loyalty, when they view you in that way, then you’re able to say things and they listen. You know, as far as excellence, if you think about excellence right. Who do you go to when you want someone to influence you. If you want to learn how to have a good marriage you don’t go to a couple that’s fighting all the time go to the couple has been married for 40 years and say how do you make it. When you want financial advice you don’t go to the guy at the end of the offering pulled into a cardboard sign that says will work for food and ask him what his stock tips are you go to your rich uncle who owns a bunch of apartment complexes and you know we respect people who excel at things, and we ask them to influence us, so why wouldn’t it be the same, you know, going the other direction so raising your standards of excellence is, number one, you know, to be able to get that integrity, the attitude, the service the excellence and and people open themselves up to people like that.

Chris Guerriero
Yeah so, I want to just add one more thing to your first point which was trust Right, yeah. And this in this point comes up, a tremendous amount when I’m dealing with companies we were we were in negotiations to purchase a company. I guess this was maybe four years ago. And, and the guy that the guy kept saying, what his values were. And, and, and, but this negotiation went on for, I think it was like, eight, eight and a half months or something like that. And when I’m negotiating with somebody for the acquisition of their company. I want to break bread with them I want to, you know, sit down. I want to eat with them I want to meet them I want to I want to I want to go towards through their company I want to see how people’s other company reacts to them. I want to do this kind of stuff over and over again. And what I’m looking for is this consistency, and, and it was so evident at that nap ticular meeting, and, and as you were telling, as you were going through these, these steps. This story kept popping into my head because I think you’re right. People who live by values, you begin to trust people when you know their values, the challenges. He was never consistent. And I think when you’re inconsistent. It’s not a value like you can have a set of five, eight values. And maybe if you value them every once in a while. That’s one thing. But when people can trust you when they can predict what you’re going to do or say based on your values, like I know, I know, John would never, whatever. Whatever he would never do blank. So I know how he’s going to react in this situation this situation in this situation. Because,

Chris Widener
That is so good, because that’s the point of operating out of a single set of morals, ethics and values right. If you have two sets, one for this circumstance one for this circumstance now people have to say, which morality is going to come from, which values is going to come from. When you only have one. When you only have one set of values where you tell the truth all the time, they know that when you speak, you’re telling the truth. Right, it’s so important to take the guesswork. You’re the first person that’s ever said anything along those lines I say it all the time, and you’re so true that’s so much about trust is just not having to have guesswork.

Chris Guerriero
Yeah and you know what let’s take that one step further because it’s trust in yourself as well, to have a set of values that you could now, it makes it easy for you to make decisions, right do I do I do blank or do I do it blank. Well, you know what my company could scale. I know I could get my company scale and other 35%, over the course of the next blank number of months. If I were to turn a blind eye and allow my marketing team to just say whatever they want to say. But, but that’s not the way our companies are built, that’s not the way I want my team to see us or my prospects to see us or my customers to see us. That’s not what I want to think about when I wake up at three o’clock in the morning with something racing in my head thinking, you know, was that a good decision or not, no. When I have values it makes it very easy for myself to make decisions, and I, so we try to instil we try to hire people inside of our organizations who, who understand our values and who have some kind of synergistic values in their lives, so that I know what I can expect from them. When times get tough, not just when times are good, they know what they can expect from us. And during our interview process which is at minimum of three interviews long for anybody in our company. we’ll ask them questions will put them in different situations, just to see if their values align with the company values. Now, you can sit, you can see my Italian coming out I’m talking. So okay, so last is legacy.

Chris Widener
I think legacy goes back to what I said earlier, whatever you want your legacy to be just do it today. I mean it really comes down to a legacy, the legacy is really, I mean you’re dead in a box, right, and the legacy determines whether or not you have legacy is the memories and the thoughts of the other people. And if you never took your kid fishing, or to a basketball game or something, he won’t or she won’t have those memories. Thus, you will not have that legacy. So it’s crafting the things that meant that people will remember you for. That’s the legacy, what do they remember about you.

Chris Guerriero
Right. Which brings us into developing a lasting impact. So, so it’s just to, I want to I want to ask you some final thoughts but before we do, I want to just let people know where to get your book lasting impact

Chris Widener
because Amazon’s, easy enough go to Amazon or just Google it and go to wherever you buy your books.

Chris Guerriero
Okay, so Google Chris Weidner or find him on Amazon,, You’ll see him all over the place. Lasting Impact. So, final thoughts,

Chris Widener
On lasting impact?

Chris Guerriero
But our thoughts on whatever. Anything that we talked about today that you believe you’d like to emphasize anything that you believe we missed today that you want to, you just want to share.

Chris Widener
I just think we need to be more aware of who we are each and every day and what that adds up to, you know, so often we’re, we’re the tyranny of the urgent right it’s whatever is as hottest on our plate that day. You know it’s the person screaming on the phone that they need us right now it’s it’s the it’s the tyranny of the urgent And then we need to. It’s why one of my number one books that I refer to my coaching clients is, first things first by Stephen Covey I refer, first things first, 10 times more than I refer seven habits, because, first things first, if you remember if you read the book it’s got the quadrants right I’ve got this combination of important and, and, in urgent or not urgent. And so, non important non urgent is like, you know, they’re the least right or then got urgent, but the where you want to spend your time is in the important things that are not urgent. And the more you work on getting ahead of the game now you can just sort of flow, so you can focus on the important things that are not urgent. I’ve been doing that since I was in college, you know, and four years of college, never pulled an all nighter. Because what I did was, at the beginning of the semester I spent the first two weeks doing nothing but all of my homework assignments all of my reading assignments, and then throughout the rest of the semester when it, when I chose the class and say assignment number 14 is do I’d open my three ring binder and drop it on their desk and it’s done. And so the last two weeks I could spend studying I didn’t have to wait until the last night because I’m still doing my term papers still doing my stuff that was done eight weeks ago. So now I can focus on that, and never had to pull an all nighter for for tests or anything like that I think that that was focusing on the important things, and keeping myself out of that urgency that you know that. And of course the the ironic. The ironic thing is in you spend all night for two or three nights then you go take the test and you perform poorly anyway because you’ve had no sleep.

Chris Guerriero
I know exactly what you’re talking about. Yeah I think you started your foray into developing yourself years before I did, I started after college, you started before, obviously had a massive impact on how you, how you trained yourself and how you, you took on challenges. I learned the hard way I went through college doing exactly what you said not to do;

Chris Widener
I stayed up all night parties and all that.

Chris Guerriero
And then what I did, which was instrumental, and I know I’ve heard a lot of personal development speakers talk about this, but I had not heard about it at the time, but I started developing myself after college like I started studying myself and started studying behaviours and started studying, you know, why was this that kind of stuff happening. And then I worked on myself which was wonderful and I’m so grateful I don’t know what it was that made me focus on that, but I’m very grateful for it.

Chris Widener
Yeah, it’s been an amazing journey and obviously none of us are perfect. I’m 54 now still got a lot of things to learn. And you never notice. Maybe you’ve had this happen recently I’ve had it happen recently, you learn something or something finally connects with you and you go, how did it take me 54 years to figure this out like I should have known this at 22 Not at 54, but that’s great because we’re always learning, always learning new things.

Chris Guerriero
Absolutely Hey Chris, thank you so much for spending time with us today. This was wonderful to love reconnecting with you. It’s been too long since you and I hung out and talked, I don’t want there to be this amount of time between our next conversation.

Chris Widener
Yeah, Absolutely. We’ll find something to do together.

Chris Guerriero
Wonderful.

Meet Chris Guerriero

MEET CHRIS GUERRIERO

Chris is an entrepreneur, investor, bestselling author, and advisor to a handful of high growth companies.

He has built four 8-figure companies, developed winning leadership teams in six industries, and designed business systems that predictably grow multi-million dollar brands.

He’s been featured in financial periodicals such as: Success, Inc, Bloomberg TV, and in Entrepreneur as a top entrepreneurs of the time.

In addition to his own companies, Chris is also an advisor, investor and equity holder in companies across a variety of industries, including health, medical, digital advertising, legal and real estate.

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