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Business Blog

Today’s Limits are Tomorrows Victories

We’re often faced with challenges that we can’t surmount the first time we are met with them. Sometimes it’s because we lack the knowledge to accomplish them, sometimes it’s a lack of drive, sometimes it’s because we just don’t have the right team in place yet. But one truth will always exist in our lives…

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How To Be ROI Positive On EVERY Media Buy

More than 82% of businesses in America spend at least 10% of their revenue on advertising (aka: media buys). And most of them lose money on those ads. In fact, many businesses would be better off taking that money to Las Vegas and throwing it down on Black on the roulette wheel. Speaking As Someone…

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The End Of Traditional Marketing

If you've ever worked with a traditional marketing company, you know what to expect… Lots of questions about your target market Lots of testing Lots of "invoice creep" (where you keep getting billed for more and more incidentals) Here's what's wrong with that… You are NOT the best person to tell them about your target market!…

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Empowering Your Team To Drink From The Fountain of Unending Drive

Your company needs to develop strong, empowered employees if you want to grow in today’s marketplace. Here’s how to do that: Choose Having empowered employees is the dream of every leader. Every upper level manager wants their teams to show initiative, but initiative is not a natural instinct for the ‟employee mindset”, and as such it needs…

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Building A Strong Team

A few weeks ago a client flew to my office to learn how to grow his offline business using online branding. We spent 2 days mapping out a clear plan of action for him and his team, and after we were done, we discussed a neat little success trick he used to build a team of…

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How Hollywood Spreads The Word About New Movies

Every wonder how Hollywood spreads the word about new movies, and creates such a viral buzz that movie-goers flood the theaters on opening day? On page 36 in the book iLead, I share with you the same social system we use to help Hollywood get their marketing message in front of millions of fans. Here’s…

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4 Tips For Building An Online Community That Promotes Your Business Growth

Topic: 4 essential tips for fostering a true ‘community’ online that will promote business growth and provide your customers with what they are REALLY looking for. In my latest book ‘iLead’, I make a statement that I believe to be VERY relevant to the subject of fostering an online community. “For businesses seeking growth, this…

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The Psychology Of Customers

In the book iLead I detail a number of ways to drastically improve your marketing, branding, and I show you how to use today’s technology to automatically get your message out to your customers. In chapter 3, there is also a section that deals with the psychology of customers, and that subject is what today’s…

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How To Reach Millions In Minutes Using The Social-sphere

Many in the Baby Boom Generation are now in their seventies, while Generation X’ers push into their forties and watch the Y Generation enter middle school… but there’s a new Generation whose conversations are directly affecting the bottom line of corporate America and creating paths for new leaders in almost every industry. Generation “i” is…

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Knowing Your True Profit Boosters

One of the annual exercise in our company, and with our Club 28 clients is to re-evaluate and pinpoint the true, current areas of greatest revenue or potential revenue. Focusing on these area's has been a core factor in the monthly growth of each company, and continues to be one of the top 3 topics…

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Simple Business Website Conversion Strategies

The following seven strategies have been proven time and time again to boost conversion on Business websites in almost every industry and in any economy. Look at your company website while reviewing this list, so you can see any wholes that need to be filled so yout business can begin picking up some of the…

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Internet Marketing

In today's world of connected customers, some degree of Internet Marketing is essential for all businesses to grow, no matter what your industry or who your target audience is. To accomplish this, internet marketing needs to be thought about in SYSTEMS, as opposed to the traditional and out-of-date thinking which is based on SEO, SEM,…

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Are You Really Happy In Your Business? (find out here…)

The following is an excerpt from a business seminar Chris Guerriero was the keynote at: Are you really happy in your business? Let me give you an example – I have a friend who ran a business for over 10 years.  And during that time, he rarely, if ever, made a profit larger than  his…

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Position Yourself/Your Company As A Leader In Your Field

From job-seeking students to ambitious corporate executives, the hunger to stand out from the crowd is within all of us. Those who have the foresight to position themselves as leaders are always seen as “lucky” or “gifted,” when the reality is there are millions of others who are far more worthy, yet lack a single…

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