Experience vs Opinion (Which is Better in Business?)

If you were going to climb Mount Everest, would you want a video to show you how to get to the peak, or would you rather have a guide next to you along the way?

This is a no-brainer when climbing a mountain, but it might not be when it comes to business.

So many entrepreneurs still listen to opinions rather than turning to the experience of leaders with a proven track record.

In this episode, Chris explains how this is hurting both your business and your lifestyle.

You’ll hear the correct way to filter information so you don’t get lost in the noise and the one thing you should always ignore.

Tune in and find out how turning to experienced people you can trust will transform the way you work and the way you grow.

80% of the time, learn from the past experiences of others, 20% listen to the opinions of those that you really trust and respect.

In this Episode:

  • Which Sherpa would you rather have leading you up the mountain?
  • Why you shouldn’t be taking advice from people who don’t have a proven track record in business
  • The 80/20 split that will make you successful in business and in life
  • Why you need to make a shift in how you filter information
  • How to add a disclaimer to your experience so you don’t set other entrepreneurs down the wrong path
  • The one thing you should never, ever listen to

Find out exactly what aspect of your company is the current weak link that, if fixed, will help you scale faster and more successfully.

Go to BuiltToGrowReview.com and see insights on how to fix everything that might be out of whack and holding your back — for free.

Enjoy the show? Check out the most popular episodes of Built to Grow!


How often do people give you advice? And how often have you taken advice just because you don’t want to make every single decision in business yourself? You like to feel like, gosh, there’s a proven path here, and if somebody else walked that path before you and knew the best decisions to make, that would just make you feel less alone in building your business.

I have a good friend who wrote a small piece of sales copy for me once and it went something like this: Okay, so you’re sitting in a tea bar in Nepal at the foot of the Himalayas and you smell the incense in the air and you hear the noise in the marketplace outside those thick wooden doors. You’re there because you’ve always wanted to climb to the top of Mount Everest.

That’s your dream and you’re scouting for somebody to help you get up there. Now you’re approached by two different Sherpa guides who say that they could get you to the top of this mountain. Sherpa 1 opens up this backpack and he offers you a bunch of videos and books and one of them is titled The Secrets of Climbing to the Top of Mount Everest. Then he goes, “Hey, just watch those videos and head out onto the trail and if you don’t make it to the peak, you could always come back and I’ll give you a refund on that whole package.”

The second Sherpa extends his hand and it’s got this yak hyde mitten on it and he tells you, “Hey, the clients at the top are going to be tough. But I’ve made this trip dozens of times and I’ll personally guide you up the mountain every step of the way.” In fact, not only has this guide made the trip several times by himself, but he’s taken climber after climber after climber to the pinnacle of that mountain time and time again.

Which Guide Will You Choose?

He knows all the techniques and resources and shortcuts that it takes so that you could stand proud on the top of that mountain. The tallest mountain on the face of this planet. Now for him, there is no, “If you don’t make it, you’d get a refund.” He won’t stop until you do make it to the top and then take a picture of this big stupid grin on your face standing at the top of that mountain.

But after you hear that, which guide you choose? Obviously it’s Sherpa guide number two, right? That’s a no brainer. So let me ask you this, why would you ever choose the first option? You wouldn’t because you don’t want to leave your life in the hands of somebody who doesn’t have a proven track record. You want someone who’s done it and has helped others just like you to reach the exact goals that you’re dedicated to reaching. 

Hanging on to that Lucky Break

But every day, entrepreneurs take advice from people who’ve either never built a real business or who’ve only built one business and they’re hanging their hat on that one lucky break in their distant past. 

So anyway, this email goes on to say, “But it doesn’t have to be that way. In fact, this year could be your greatest year ever.” Now I’ve built four, eight-figure businesses from nothing. Every year I helped a handful of business people to enjoy true business growth.

If you’re in business and your business can handle substantial growth, we have a few openings available in my next one on one business coaching program. If you get in, we’ll restructure your business for growth with the goal of providing you with a great lifestyle, nice car, grand home, an income that sends your kids to the best schools and most importantly, the freedom to spend as much time with your family as you want. Because your business works for you, not the other way around.

If that sounds good to you, then great, but I have to warn you, I don’t mess around. I’ll hold you accountable to make sure that you grow every month. If not every week, and you will be expected to take decisive, strategic actions on your business. Now, I could tell you that the most successful entrepreneurs are not the ones who have great ideas and then work hard, but never gained momentum.

Do Some Solid Soul Searching

They’re the ones who actually follow through with a proven plan and turn those ideas into real results in your bank account. So now’s the time where you need to do some solid soul searching. If you’re tired of the long frustrating, trudge up the mountain that’s held your business back from its true potential, if you believe in yourself and your business and you know that you could achieve so much more than you are right now, and if you’re ready to commit to doing whatever it takes to be successful and show those that you love that you really can do it, then I highly suggest that you jump on this and apply to be in my one on one coaching program.

But understand, this is one on one with me, so it’s not a blue light special, right? It’s not a business in a box program. But if you get in this kind of one-on-one guidance is absolutely the fastest path to success that you’ll ever experience.

Now, when we sent that email out years ago, we had three spots open in my coaching program. And it filled up within three hours after pressing the send button. The reason why it was so successful was because I’ve got a proven track record of growing companies. And I was offering to personally help three companies to scale.

There’s nobody really that I know with a proven track record like this who’s willing to take the time out of everything else that they’re doing to personally help other entrepreneurs to grow an eight-figure company. But there’s tons of people with little or no experience who are happy to give you advice. Then give you excuses for why you’re still not growing, even though you’ve invested the time and done everything that they said.

How to Succeed in Business and in Life

So here’s how you succeed in business and in life: 80% of the time, learn from the past experiences of others, 20% listen to the opinions of those that you really trust and respect.

You’ll learn so much more from somebody’s experiences. Watching how successful people handle themselves than you ever will from their opinions. The moment you make that shift in how you filter information that’s coming into your life, you’ll transform your ability to make game-changing decisions in your business and in your life.

I promise you, this is how successful people constantly win. It’s why unsuccessful people constantly struggle. And it’s all because of the information that they’re allowing in that affects their thoughts and their decision-making process.

The opposite is also true. When you share anything with others, hold yourself accountable to sharing only experiences. If you think that you’ve got some kind of super-valuable opinion that you want to share but it’s not based on experience, then always disclaim that to them. Say something like, “Hey, I don’t have any real relevant experience with this, but for what it’s worth, I’ve heard that X, Y, Z might work for you.” Because success comes infinitely faster when you find wise counsel. Then you seek experience over an opinion from those that you trust. Never listen to the advice of the masses who constantly try to tell you what you should do when they’re not doing anything noble themselves.

Meet Chris Guerriero


Chris is an entrepreneur, investor, bestselling author, and advisor to a handful of high growth companies.

He has built four 8-figure companies, developed winning leadership teams in six industries, and designed business systems that predictably grow multi-million dollar brands.

He’s been featured in financial periodicals such as: Success, Inc, Bloomberg TV, and in Entrepreneur as a top entrepreneurs of the time.

In addition to his own companies, Chris is also an advisor, investor and equity holder in companies across a variety of industries, including health, medical, digital advertising, legal and real estate.

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