3 Top Ways To Grow Your Brand And Your Revenue
In this article, Chris Guerriero talks about 3 proven strategies to grow your brand, market your products, and expand your customer base
When it comes to business, branding is everything. Of course, you need to sell your products and/or services to be successful, but it is in ‘how’ you go about this process that the race can become confusing and discouraging – or very rewarding. This is where branding comes in, and it is actually a very simple concept. Branding is all about sending a ‘message’ about your company/product/service that your potential customers relate to. Doing this correctly, earns trust, builds value, and makes sales… but this kind of branding only happens when orchestrated properly.
In this post, we are going to talk about 3 direct-response branding techniques that can grow your brand and your business. Business consultants have been utilizing these techniques for years to help businesses of all sizes and in all industries, and I have used them again and again in the businesses I have consulted for over the years, often resulting in record-setting growth in revenue and brand recognition.
Identify Trends In Your Day-To-Day Operations
The first strategy might not even seem like a business growth strategy (at first), but it’s essential to start here. Track trends, growth, and progress. This will help you to see what works and what doesn’t. For example, does running that special on Tuesday really result in you grossing more, or does it end up costing you more than it makes you? It is imperative that you be able to track how well you do on certain days, during certain times of the year, and when you are conducting experiments in your branding and marketing operations. After all, how can you hope to grow your business, your brand, or your revenue if you don’t know what is really working?
Give Your Branding Campaign A Thorough Evaluation
Unless your products are flying off of the shelves or your services being hired out so fast that you cannot keep up, you are probably wishing that you were reaching more customers (ie: selling more). If this is the case, than taking a serious look at your branding is a great way to spot flaws or weaknesses in the message you’re customers are seeing. Here are some questions to ask as you evaluate your methods.
- Do my promotional/marketing materials look clean and presentable?
- Are all my promotional/marketing materials delivering the same message, look and feel?
- Am I appealing to my target demographic?
- Are all of my different marketing efforts supporting each other?
- Does my company have an up-to-date, relevant web presence and give customers and prospects a place to interact online?
- Is my marketing plan specifically designed to draw our target audience in and sell them what we offer?
Be Acutely Aware Of What Your Brand Is Saying To The World
Every branding campaign says something. Sometimes it speaks to a particular group of customers or to a target demographic of prospects. Sometimes it targets specific industries or seeks to corner a certain percentage of the population. Done incorrectly, your branding could very well send messages that are negative, or not targeted properly (either way – you lose).
We’ve all heard stories of companies who have had to apologize for their latest ill-planned marketing, but the effects of bad branding are more subtle and more disastrous for your bottom line numbers. Is it possible that your brand is conveying the message that your business is sloppy, unprofessional, or that it doesn’t really know or care about me as a customer?
When growing a company, it is important to be aware of exactly what message your customers perceive from your marketing. Developing the right message for the right audience is step one. Placing that message in front of your target audience (ie: branding) is step two. Reinforcing that message along with a strong call-to-action (ie: marketing) is step three.
Most advertising firms jump right to step three, and create marginal (if any) profits for the company. Smart entrepreneurs and CEO’s take a longer term look at their message and as a result they reap far greater short and long term profits.
In my latest book (iLead: Internet Strategies That Build New Leaders And Grow Larger Brands) I detail exactly how you can get a sharper view of what a typical “customer” looks like, where they congregate online, how they make buying decisions, and what would motivate them to choose a your company over another any other company in your industry.
See what others are saying at: https://chrisguerriero.com/ilead
Understanding where and how your prospective customers gather online, will help you drive targeted, measurable traffic to your website, and position {you, your company, and your products} quickly and cost effectively in front of them.
MEET CHRIS GUERRIERO
Chris is an entrepreneur, investor, bestselling author, and advisor to a handful of high growth companies.
He has built four 8-figure companies, developed winning leadership teams in six industries, and designed business systems that predictably grow multi-million dollar brands.
He’s been featured in financial periodicals such as: Success, Inc, Bloomberg TV, and in Entrepreneur as a top entrepreneurs of the time.
In addition to his own companies, Chris is also an advisor, investor and equity holder in companies across a variety of industries, including health, medical, digital advertising, legal and real estate.
