How Hollywood Spreads The Word About New Movies
Every wonder how Hollywood spreads the word about new movies, and creates such a viral buzz that movie-goers flood the theaters on opening day?
On page 36 in the book iLead, I share with you the same social system we use to help Hollywood get their marketing message in front of millions of fans.
Here’s a step by step plan that works not just for filling seats on opening-day, but also for getting politicians elected, launching a new product, or driving your sales crazy:
Think of your marketing in 3 distinct “acts”:
- A year or more before the movie hits theaters (or before your product hits the stores, or before election day), you introduce the uniqueness of it with ninety-second teaser trailers and viral Internet “leaks” of gossip or early footage, in preparation for the main trailer.
- The main trailer (or marketing message) comes out four months before the release
- Five weeks before the movie opens, you start saturating with a flight of thirty-second TV spots
- When the movie hits, you remind with fifteen-second spots, newspaper ads, and billboards.
We’ve helped companies, movie marketing firms, and politicians dominate their marketplace by customizing this basic model to the specific goals of each client.
Grab your copy of iLead and get an inside peak into how companies are using today’s technology to grow faster, smarter and larger.
MEET CHRIS GUERRIERO
Chris is an entrepreneur, investor, bestselling author, and advisor to a handful of high growth companies.
He has built four 8-figure companies, developed winning leadership teams in six industries, and designed business systems that predictably grow multi-million dollar brands.
He’s been featured in financial periodicals such as: Success, Inc, Bloomberg TV, and in Entrepreneur as a top entrepreneurs of the time.
In addition to his own companies, Chris is also an advisor, investor and equity holder in companies across a variety of industries, including health, medical, digital advertising, legal and real estate.