How Hollywood Spreads The Word About New Movies

Every wonder how Hollywood spreads the word about new movies, and creates such a viral buzz that movie-goers flood the theaters on opening day?

On page 36 in the book iLead, I share with you the same social system we use to help Hollywood get their marketing message in front of millions of fans.

Here’s a step by step plan that works not just for filling seats on opening-day, but also for getting politicians elected, launching a new product, or driving your sales crazy:

Think of your marketing in 3 distinct “acts”:

  • A year or more before the movie hits theaters (or before your product hits the stores, or before election day), you introduce the uniqueness of it with ninety-second teaser trailers and viral Internet “leaks” of gossip or early footage, in preparation for the main trailer.
  • The main trailer (or marketing message) comes out four months before the release
  • Five weeks before the movie opens, you start saturating with a flight of thirty-second TV spots
  • When the movie hits, you remind with fifteen-second spots, newspaper ads, and billboards.

We’ve helped companies, movie marketing firms, and politicians dominate their marketplace by customizing this basic model to the specific goals of each client.


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Meet Chris Guerriero


Chris is an entrepreneur, investor, bestselling author, and advisor to a handful of high growth companies.

He has built four 8-figure companies, developed winning leadership teams in six industries, and designed business systems that predictably grow multi-million dollar brands.

He’s been featured in financial periodicals such as: Success, Inc, Bloomberg TV, and in Entrepreneur as a top entrepreneurs of the time.

In addition to his own companies, Chris is also an advisor, investor and equity holder in companies across a variety of industries, including health, medical, digital advertising, legal and real estate.

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